双语达人: 德国车统治世界的十大原因

2013-08-08 「本文共 1509 字,预计阅读需要 3 分钟」
双语达人: 德国车统治世界的十大原因.jpg
杂志
Achtung baby
注意,宝贝!
Anyone seeking to understand why Germany remains the economic powerhouse of Europe need only to look at the performance of its auto industry. Its flagship brands -- Mercedes-Benz, BMW, Audi, and Porsche -- are all enjoying record years and forecasting even better results for 2013.
如果有人不明白德国为什么是欧洲经济的发动机,只要看看德国汽车业的表现就明白了。梅赛德斯-奔驰(Mercedes-Benz)、宝马(BMW)、奥迪(Audi)和保时捷(Porsche)等德系品牌的旗帜这几年的销量节节攀升,而且预计2013年还会有更好的业绩。
Logically, they shouldn't be doing well at all. At a time when most of the world's consumers have a case of the shorts, Germany is selling premium cars at premium prices. With gasoline at wallet-busting levels, it continues to profit from high-performance V-6 and V-8 engines. And with typical buyers squeezing into smaller cars, there is no shortage of upscale German limos -- black only, of course -- festooned with more luxury features than a first-class seat on Emirates.
从逻辑上讲,德系车本来不应该这样繁荣的。如今全球大多数消费者的钱袋都比较紧张,更何况德国人还是以高端的价格卖高端车型。而且油价近年来一直高得吓人,德国车虽然动辄搭载V6和V8发动机,但依然能继续盈利。另外,尽管一般消费者越来越青睐小型车,但高端德国豪车总是不愁销路——当然,它们还是一水的黑色,车里的豪华配置甚至比阿联酋航空公司(Emirates)的头等舱还要豪华。
So much for logic. In the first five months of this year, BMW's global sales are up 6.4%, Porsche has gained 13%, and Audi is a remarkable 14% better off.
逻辑问题就先谈到这里。在今年的头5个月里,宝马的全球销量上升了6.4%,保时捷上升了13%,奥迪的销量更是上升了14%。
How do the Germans do it? You could say they're smart, work hard, and have momentum on their side. But they also enjoy 10 unique advantages:
德国人是如何创造这个奇迹的?你可能会说,他们很聪明,工作努力,而且得到了老天的眷顾。不过除此之外,德国还有10个独特的优势。