More than 50 percent of the brands that will launch new collections during the 2021 Autumn/Winter Shanghai Fashion Week are local brands, according to an official during a news conference on Monday to introduce the fashion week which will start on April 6.
周一新闻发布会上官员表示，将于4月6日开始的上海时装周。在2021年上海秋冬时装周期间推出新系列的品牌中，有50％以上是本地品牌。
The official also pointed out that brand focus has become increasingly diversified, with more than 40 percent of brands integrating featuring protection elements and nearly 20 percent integrating characteristics of intangible cultural heritage.
这位官员还指出，品牌关注点已经变得越来越多样化，超过40％的品牌整合了独特的防护元素，将近20％的整合了非物质文化遗产的特征。
More than 60 percent of the participating brands registered a significant increase in sales last year, and nearly 40 percent of them have opened offline stores, the official added.
这位官员补充说，去年有超过60％的参与品牌的销售额实现了大幅增长，其中近40％的品牌开设了线下商店。
The opening show of this season's fashion week will be held by MARK FAIRWHALE, which will blend traditional culture with international trends in its showcase.
本季时装周的开幕秀将由MARK FAIRWHALE举办，它将传统文化与国际潮流融为一体。
Meanwhile, international supermodel Lyv Yan will bring her label COMME MOI to Shanghai Fashion Week.
同时，国际超模吕彦妍将她的品牌COMME MOI带到上海时装周。
The MODE trade show, which is part of the Shanghai Fashion Week, will start on Apr 8. More than 800 fashion brands are expected to attend the trade event.
作为上海时装周一部分的MODE贸易展将于4月8日开始。预计将有800多个时尚品牌参加该贸易盛会。