出租车应用优步(Uber)将视线超出了中国的马路，向空中和水上发展。这家美国企业在其服务中增加了乘坐直升飞机和乘船的服务。
Taxi app Uber has set its sights beyond the roads of China with a push into the air and on water as the US company adds helicopters and boats to its services.
该公司将于4月25日公布UberChopper应用。该应用提供了乘坐直升机游览上海的服务，价格将为2999元人民币（合484美元），这其中包括了乘坐梅赛德斯-奔驰(Mercedes-Benz)轿车往返直升机起降场的接送。该活动是一次为期一天的营销活动，旨在“提高（优步）知名度”，考察人们对空中服务的兴趣。目前美国、印度、巴西和南非有这类空中服务。
The company will tomorrow APR 25unveil UberChopper, a helicopter ride above Shanghai that will cost Rmb2,999 ($484), including transport in a Mercedes-Benz to and from the helipad. The event is a one-day promotion designed to “raise awareness” of Uber and gauge interest in airborne services already used in countries including the US, India, Brazil and South Africa.
此外，优步还在南方城市杭州风景秀丽的西湖推出了叫船服务，并在北京市中心推出了呼叫人力车的试点服务。
Uber has also rolled out a boat-hailing service in the southern city of Hangzhou’s scenic West Lake as well as a trial rickshaw-hailing service in downtown Beijing.
对于中国市场来说，优步是一位后来者，面临着来自滴滴打车(Didi Dache)和快的打车(Kuaidi Dache)等本土企业的竞争。后两者在今年3月宣布合并，缔造了中国叫车产业的巨无霸。根据北京互联网咨询公司易观智库(Enfodesk)的数据，合并后的公司市场占有率估计达99.8%。
Uber is a late-comer to the Chinese market and faces competition from local companies Didi Dache and Kuaidi Dache. The pair announced a merger in March, creating a Goliath in the Chinese car-hailing industry with an estimated 99.8 per cent market share, according to Beijing-based internet consultancy Enfodesk.
不过，优步表示其在高端市场有更大的竞争力，其中包括以豪华轿车为特色的UberBlack服务。
However, Uber said it was more competitive in the high-end with its UberBlack service, featuring luxury cars.