中国的腾讯控股有限公司与京东商城通过建立合作伙伴关系，加强了其在社交电商方面的合作，以此来改造中国传统的营销和广告行业。
China's Tencent Holdings Ltd and JD.com Inc are strengthening their ties in social e-commerce by creating a joint partnership to reshape the country's traditional marketing and advertising industry.
流行社交媒体平台微信和QQ的创办者腾讯，与中国电商行业第二大巨头京东于周六推出了合作项目，其目的是为公司在建立品牌形象、提升市场绩效方面提供解决方案。
On Saturday, Tencent, founder of popular social media platforms WeChat and QQ and China's second largest e-commerce player JD.com launched a project in an aim to provide a solution for companies in terms of building their brand images and improving their marketing performances.
此项目名为“品商”，通过整合腾讯的社交网络数据和京东的网上购物数据，帮助企业以最理想的在线渠道触达目标消费者，增加消费者的购买量。
By integrating Tencent's social networking data with JD.com's online shopping data, the project named 'Brand-Commerce' is expected to help companies reach their target buyers in the most ideal online channel while facilitating purchases for the consumer.
京东总部位于北京，其CEO刘强东称，此项目可以帮助企业取得更好的销售绩效，同时带给消费者更好的购物体验。
Liu Qiangdong, chief executive officer of Beijing-based JD.com, said the project will help companies achieve better sales performance as well as bring a better shopping experience for customers.
“我们不会增加广告的数量。相反，我们会通过精准定位消费人群来减少广告数量,”刘强东说。
"We don't want to boost the number of advertisements. On the contrary, we want to reduce it by advertising to the right group of people," said Liu.
腾讯总部位于深圳，其微信的月活跃用户量约为6亿，QQ的月活跃用户量约为8.43亿。腾讯现已获得京东15%的股份。
Shenzhen-based Tencent, which has about 600 million monthly active users on WeChat and 843 million monthly active users on QQ, already owns 15 percent stake in JD.com.
腾讯CEO马化腾称，其公司社交网络工具覆盖的年龄群体范围极广。“通过与京东的进一步合作，企业能够更好地了解他们的客户，更精确地触达他们的目标消费群体。”马化腾说。
Pony Ma, chief executive officer of Tencent, said that his company's social networking tools cover a wide range of age groups. "Through further cooperating with JD, companies are able to better understand their customers and reach their target buyer in a more accurate way," said Ma.
京东与电商巨头阿里巴巴一直在进行竞争，而加强与腾讯的合作可视为是京东在此竞争中所采取的最新举措。
The strengthened cooperation with Tencent is seen as the latest move for JD.com in its ongoing battle with e-commerce rival Alibaba.
由于中国经济放缓，网上购物人数可能会在不久后达到顶峰。电商卖家们正急切地将其业务扩展到其他行业，以此来保持在未来的良好发展。
Due to the slowdown in China's economy, the population of Chinese online shoppers may soon reach its peak. E-commerce players have been eagerly spreading their wings to other industries in order to maintain solid future growth.
阿里巴巴集团于周五宣布全面收购优酷土豆——中国一家领先的网络视频公司。 这是阿里巴巴进军数字娱乐产业的一项举措。
Alibaba Group announced Friday its proposal to take full control of Youku Tudou Inc, a leading Internet video company in China. It's a move to push into the digital entertainment industry.