在本周的CES科技展会上，LG是展示超清画质电视的众多电视制造商之一，但有一个亮点却让LG从竞争中脱颖而出，那就是：
At this week's CES technology expo, LG will be one of many TV makers to show off an impressive lineup of super-duper-high-definition TVs. But there's one thing that separates LG from the competition.
你可以像卷报纸一样卷起LG的一款电视。
You can roll up one of LG's TVs like a newspaper.
这个18英寸柔性屏正是LG将要展示的概念设计之一，它试图预测电视屏幕的未来。同时参展的还有一款薄如纸张的55英寸电视机和一款65英寸的“极限曲线”屏，向内向外都可以弯曲。
The 18-inch display is just one of the concept designs LG will be unveiling, as it attempts to predict the future of television screens. Also on display will be a 55-inch TV that is as thin as a piece of paper and a 65-inch "extreme-curve" set of TVs that bend inwards and outwards.
这些电视今年都不会上市--有可能它们永远都不会在商店里出售。同时你也并不完全清楚，为什么你想卷起或弯曲你的电视。
None of these TV will be sold this year -- and it's possible they may never hit stores. It's also not totally clear why you'd want to roll up or bend your TV.
正如汽车制造商的“概念车”，LG电视只是为了展示这个技术的可能性，即使当前还不适于市场销售、消费者还负担不起、或者还无法批量生产。但LG的一些创作元素可能被运用到你的下一台电视上。
Like automakers' "concept cars," LG's TVs are meant to show off what's possible, even if it's not yet marketable, affordable or able to be mass-produced for customers. But some elements of LG's creations may come to your next television screen.
类似LG的这种设计理念，将来有一天可能推动电视行业运用史无前例的技术，开辟全新的市场
It's concepts like LG's that may one day push the industry forward into new markets and technologies it hasn't yet considered.