对于中国政治和企业界女性精英来说,很难找到既光彩照人,又兼具权威和文化特质的服装。但多年来,美国华裔女设计师陈野槐一直在设计这类服饰。陈野槐在富人中十分出名,现在在国内外的名声也愈来愈响。
For China's female political and entrepreneurial elites, it's not easy to find a look that balances glamour, authoritativeness and cultural identity. But for years, Chinese-American couturier Grace Chen has been offering just that. Well known among the well-heeled, Chen is now making a bigger splash both in China and overseas.
这个月早些时候,瑰丝·陈花园(House of Grace Chen)在上海落成。
Earlier this month, Chen opened House of Grace Chen in Shanghai.
瑰丝·陈花园坐落于20世纪20年代在上海建造的一幢传统别墅上--法式花园洋房,这座三层府邸是由意大利公司Kokaistudios设计而成,集展厅、试衣沙龙、画廊、图书馆和贵宾套房于一身。
Located in a heritage villa built in the 1920s in Shanghai's former French Concession, the three-story mansion designed by Italian firm Kokaistudios incorporates a showroom, fitting salons, an art gallery, a library and a VIP suite.
瑰丝·陈花园同样也展出了Grace先前的藏品,包括2013年的小红裙系列高级定制礼服,2014年小浪漫高级定制礼服和2015年的小故事高级定制礼服。
It also displays all of Chen's previous collections, including her Little Red Dress from 2013, Little Romance from 2014 and Little Story from 2015.
"这并不只是物理空间。这是有着相同品味和观点的人共享的空间,"陈说道。
"This is not just a physical space. It's a sharing space for people who have the same tastes and ideas," says Chen.
Grace在巴黎、莫斯科和布鲁塞尔展出结束后,6月份又在伦敦的兰卡斯特宫举办了一场时装秀,以庆祝伊丽莎白二世的90岁诞辰。
Following her displays in Paris, Moscow and Brussels, Chen held a runway show in Lancaster House in London in June, as part of the celebrations of the 90th birthday of Queen Elizabeth II.
专业模特、资深名媛和贵族们在这场时装秀上展示了40多件长裙,而这也是Grace品牌发布秀的传统。
The show saw more than 40 gowns presented by professional models, socialites and aristocrats, a runway tradition for the Grace Chen brand.
秀场模特包括俄罗斯皇室Olga Romanoff公主和慈善家Ella Mountbatten。
The cast included a Russian royal, Princess Olga Romanoff, and philanthropist Ella Mountbatten.
私人股权公司Cheng Wei Capital对陈野槐进行了投资,因此Grace现在已投眼于全球顾客。
Backed by an investment from private equity firm Cheng Wei Capital, Chen is now eyeing a bigger audience globally.
"我们总是有一套策略来吸引任何市场中位于金字塔顶层人士的注意。只要我们进军了新的市场,我们就会从顶层人士开始。对于英国人来说,位于金字塔顶部的是皇室。这也就是我们在上层人士聚集之地兰卡斯特宫举办时装秀的原因。"
"We have always had a strategy to capture the top of the pyramid in any market. Whenever we enter a new market, we start from the top. For the British, royalty is at the top of the pyramid. That's why we had the show in a palace and the audience came from that circle."
除了北京的沙龙和上海的瑰丝·陈花园,Grace还打算在巴黎或伦敦开设一个工作室。
Besides a salon in Beijing and the House in Shanghai, Chen plans to have a studio either in Paris or in London.
她也考虑在香港或澳门开家门店,以此面向东南亚市场。
She is also considering a store in Hong Kong or Macao to cater to the Southeast Asian market.