The survey report shows that in 2016, the transaction volume of our foreign sales market exceeded 170 billion

2017-02-12 「 1607 words / 3 minute 」
The survey report shows that in 2016, the transaction volume of our foreign sales market exceeded 170 billion.jpg
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据信息咨询公司比达咨询最近公布的一份报告显示,2016年中国网定外卖行业交易额达到了1761.5亿元人民币(约合256.4亿美元),相比2015年增长了361%。
Transactions within China's online food delivery industry yielded 176.15 billion RMB($25.64 billion) in 2016, increasing 361 percent from 2015, according to a recent report from information consulting company BigData-Research.
外卖平台饿了么排在榜单首位,市场占有率达到了34.6%。美团外卖和百度外卖分列2、3位,市场占有率分别为33.6%和18.5%。
Online food delivery platform Eleme topped the rankings, enjoying a 34.6 percent market share. Meituan Waimai and Baidu Waimai respectively took second and third place with market shares of 33.6 percent and 18.5 percent.
据报告显示,在所有外卖客户中,白领占据了61.8%,而学校、住宅区和其他市场则分别贡献了29.1%、8.3%和0.8%的销售额。
According to the report, white-collar workers accounted for 61.8 percent of all users, while sales on campuses, in residential communities and other markets respectively contributed 29.1 percent, 8.3 percent and 0.8 percent.
据统计数据显示,在外卖市场规模最大的30个城市中,一线城市和省会城市占据了大多数。
Statistics indicate that first-tier cities and provincial capitals made up most of the top 30 cities in terms of market size.
据比达咨询透露,这些城市构成了外卖市场的85%,原因是因为大城市人口密度比较大、每个客户的交易额更大。
These cities accounted for nearly 85 percent of the market, a result of high transaction numbers per customer and population density in major cities, BigData-Research revealed.
报告还指出,食品质量和食品安全是决定消费者选择哪个外卖平台的主要因素,其次是打折和品牌力。在被调查的消费者中,86%的人不到40岁,51.1%是女性。
The report also pointed out that food quality and safety are major factors in determining customers' choice of delivery platform, followed by discounts and brand power. Eighty-six percent of surveyed users were under 40, and 51.1 percent were female.