在自媒体时代，民众也可以在网上发布、传播信息和观点，建立自己的用户概要，成为独立的“媒体”。
In the era of We Media, citizens can publish and circulate information and opinions online, develop their own user profiles, and become independent "media entities."
一项针对2003人进行的调查发现，当涉及争议性事件时，约6成受访者受自媒体的影响很大。
A survey of 2,003 people found that We Media had a significant influence on about 60% of respondents when it came to controversial incidents.
在该调查中，大约25%的受访者会经常阅读自媒体的内容，54%的受访者会阅读一些，16%的人阅读较少，而3.3%的人则是从不阅读自媒体发布的内容。
About 25 percent of respondents to the survey did a lot of reading on We Media, 54 percent did some, 16 percent did little, and 3.3 percent never read anything generated by We Media.
这项由《中国青年报》和问卷网联合进行的调查还显示，45.8%的受访者认为自媒体有趣的内容最具吸引力。
The survey, jointly conducted by China Youth Daily and wenjuan.com, also showed that interesting content of We Media was most attractive to 45.8% of respondents.
43%的受访者则认可自媒体采用的多样的表现形式及风格，20.7%的受访者称，他们通过自媒体发现了高质量、有思想的内容。
43% endorsed the varied forms and styles of presentation employed by We Media, and 20.7% said they discovered high-quality and thoughtful content through the medium.
不过有34.7%的受访者抱怨称，相较提高内容质量而言，自媒体更注重“追热点”。
However, 34.7% of respondents complained that We Media prioritized hot topics over improving content quality.