苹果最新的iPhone系列可能是目前让人最印象深刻的一款，全面屏、防水性能升级、百亿级像素，无懈可击。
With edge-to-edge displays, improved water resistance, and a camera that can 'carry out a trillion operations on every photo,' Apple's latest iPhone line-up may be its most impressive yet.
除了名字。
That is, in everything except the names.
数周思索后，苹果于今天命名新款为iPhone XS（十加大版） and XS Max（十最大版），甚至在发布会几小时前，名字就被泄露出去了。
After weeks of speculation, Apple confirmed today that it is calling its new devices the iPhone XS and XS Max – and even accidentally leaked the information hours ahead of launch.
互联网迅速掀起一片嘲讽，推特用户将它比作能量饮料，还有人对其“超支”的价格大发评论。
The news was met with instant ridicule across social media, as T users likened it to everything from energy drinks to commentary on its 'excessive' cost.
有人说苹果错失良机，最大屏的新款不应该叫XS Max，应该叫iPhone XL（L为大号）。
Others pointed out that it was a missed opportunity, arguing that the firm should have called its XS Max – which has the biggest iPhone display yet – the iPhone XL.