Lululemeng acquires home fitness startup Mirror

2020-07-06 「 1815 words / 4 minute 」
Lululemeng acquires home fitness startup Mirror.jpg
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疫情期间人们越来越习惯在家锻炼,运动服装公司露露乐蒙也要跟跟风。
As the appeal of at-home workouts has become more ubiquitous during the pandemic, Lululemon, the athletic apparel company, is going all in on the craze.
周一,该公司说已签订协议,以5亿美元的价格收购居家健身初创公司Mirror。这家初创公司出售沉浸式镜子,用户通过镜子可以上健身课和个人训练课程。
The company said Monday that it has entered into an agreement to buy home exercise startup Mirror for $500 million. The startup sells an immersive mirror through which customers can participate in fitness classes and personal training sessions.
露露乐蒙首席执行官Calvin McDonald在一份声明中说该公司期待与Mirror合作,“加快个性化居家健身的发展”。
In a statement, Lululemon CEO Calvin McDonald said the company looks forward to working with Mirror to "accelerate the growth of personalized in-home fitness."
Mirror公司于2018年9月成立,融资7200万美元,露露乐蒙就是投资者之一。Mirror让每个人轻易就能在舒适的家中上直播或点播的互动健身课程,是改变了健身业态的几家公司之一。Mirror的产品价格不菲,税前售价和安装费用接近1,500美元,点播或直播课每月还要收取39美元的订阅费(一家最多6个人)。个人培训课程每人还要40美元。
Mirror, which launched in September 2018 and has raised $72 million from investors including Lululemon, is one of several companies changing the fitness landscape by making it easy for anyone to engage in live or on-demand interactive workout classes from the comfort of their home — with a substantial price tag. Mirror costs nearly $1,500 before tax and installation fees, plus ongoing subscription fees of $39 per month (for up to six people in a household) to access its on-demand or live classes. Personal training sessions run an additional $40 each.
上有氧运动、瑜伽和拳击这些课时,用户可以看到自己的关键指标,如每分钟的心跳和热量消耗值。通过你手机上的应用程序可以控制这个设备,还附赠健身腕带、支架和蓝牙心率监护仪。
While taking classes like cardio workouts, yoga and boxing, customers can see key metrics like their heartbeats-per-minute (or BPM) and calories burned. The device, which is controlled by an app on your phone, comes with fitness bands, a stand and a Bluetooth heart-rate monitor.