Local brands out to dazzle at upcoming Shanghai Fashion Week

2021-03-27 「 1404 words / 3 minute 」
Local brands out to dazzle at upcoming Shanghai Fashion Week.jpg
More than 50 percent of the brands that will launch new collections during the 2021 Autumn/Winter Shanghai Fashion Week are local brands, according to an official during a news conference on Monday to introduce the fashion week which will start on April 6.
The official also pointed out that brand focus has become increasingly diversified, with more than 40 percent of brands integrating featuring protection elements and nearly 20 percent integrating characteristics of intangible cultural heritage.
More than 60 percent of the participating brands registered a significant increase in sales last year, and nearly 40 percent of them have opened offline stores, the official added.
本季时装周的开幕秀将由MARK FAIRWHALE举办,它将传统文化与国际潮流融为一体。
The opening show of this season's fashion week will be held by MARK FAIRWHALE, which will blend traditional culture with international trends in its showcase.
同时,国际超模吕彦妍将她的品牌COMME MOI带到上海时装周。
Meanwhile, international supermodel Lyv Yan will bring her label COMME MOI to Shanghai Fashion Week.
The MODE trade show, which is part of the Shanghai Fashion Week, will start on Apr 8. More than 800 fashion brands are expected to attend the trade event.